I’ve just received an email newsletter from an accounting firm that is notable by how bad it is. To give you an idea, the subject line is “Newsletter” and the from field is “Clients”. The saluatation was “Hi Everyone!” – he doesn’t know my name! Are you starting to get the idea now? Read the rest of this entry »
I recently received an email from a client expressing disbelief in the open rates for some campaigns. I could really feel the exasperation he was feeling. Could there be a bug inside the statistics program of messageMaker? Read the rest of this entry »
I was recently reading a blog about email marketing and branding. It was, as you might well imagine, written by a designer. The crux of the blog was that if your email newsletter was not carefully designed and branded it would not get read and would summarily be dismissed to the delete folder. Read the rest of this entry »