A mantra that most seem to have cottoned on to is that an element in obtaining online credibility is to have a website that integrates and is cohesive with your brand. But there is also one further element and that’s about online integrity and keeping the promises you make. Read the rest of this entry »
Online conversion is often seen as something that takes place on a webpage. Frequently you hear about webpages being optimised or made more usable. This can lead to the false conclusion that the focus of our optimisation attempts is the webpage. However, the real focus of attention must be on the mind of the online prospect. Read the rest of this entry »
I recently purchased a small video camcorder from Amazon. You would think this to be nothing unusual, so why bother writing about it. Well, I think there are lessons in e-commerce that we can all learn about what they do and how they do it. Read the rest of this entry »
I’ve been thinking about this one for a while lately. And let’s get this right from the start. A lot can be achieved with a website in terms of lead generation and customer fulfillment. But, there are some things that the internet is not the best medium for. It seems strange that I should ever be saying these things, but in my opinion, you’ve got to use a variety of delivery mechanisms to keep your customers. Read the rest of this entry »