Over the past few years there has been a massive rise in the number of daily deal websites. It’s a web-based business model in which a single type of product is offered for sale for a 24 hour period. When you look at these deals you have to say they are really hot, and why would you not want to take advantage of them. But the issue is whether this is a sustainable business model. Read the rest of this entry »
You know your website isn’t doing it’s job, so the issue you’ve got is where should you focus your efforts in order to make the biggest potential gains. Leaving aside for the moment the need to test and measure, there are four key areas where small changes can result in significant gains in your conversion ratio. Read the rest of this entry »
One of the big cons dished up by various web design companies and online marketers is that if we want to be successful on the web (ie generate lots of online sales and leads) you need to practice “website persuasion”. In fact, I’ve just done a Google search on this phrase and found there were 2 million results. Read the rest of this entry »
I’m currently working with a new client re-developing his website. We’ve identified a number of things we need to do in order for him to generate sales leads. Every time I do this it’s a learning experience for me. Read the rest of this entry »
I’ve often visited websites in which I have had a strong and immediate interest in, but in the end I’ve just clicked the back button and gone to another site. I didn’t leave because they did not have a product or service I was interested in, but because I didn’t feel there was a compelling reason to either buy, or make an enquiry. Read the rest of this entry »
I cringe when I visit a website where it wants me to give my whole life story before I can buy or register for a free newsletter. From my point of view, the whole value proposition is wrong, I’m giving a whole lot more value than I’m receiving. So, from this perspective, there’s no way I’m going to buy or register. Read the rest of this entry »
Depending on the marketing strategies you’re pursuing, most people who come to your website will have found you through a search engine (most likely Google). They’ll come to your site filled with the high expectation they’re going to find what they want more or less immediately and their pain or problem is going to be eliminated. Read the rest of this entry »
Everyday thousands of people are searching the Internet for exactly what you’re offering. And, people are coming to your site, but more often than not, they’re leaving at the same speed they arrived. How could that happen? Generally speaking, visitors don’t arrive at your site by accident, they’re in the market, they’re looking. The challenge you’ve got as a website owner is to turn these lookers into buyers. Read the rest of this entry »