Is Search Engine Optimisation a waste of time?

  • Written by John Klaphake
  • Posted 7 April, 2011 at 7:22 am

I’ve talked to hundreds of business owners and almost without exception their prime focus in regard to their website is to have it appear high in the rankings of Google. Without wishing to demean such a laudible endeavour. I have never heard in the any of these conversations  the word “conversion”. It’s as though the only thing that has to be done is get truck loads of visitors to a site and they will buy and we’ll be banking truck loads of dosh (cash) to the bank. Read the rest of this entry »

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Search engine optimisation fantasy land

  • Written by John Klaphake
  • Posted 1 March, 2011 at 11:57 am

For the life of me, I just can’t understand how so many people can have Search Engine Optimisation (SEO) so wrong for so long. Just to check, it is 2009, right? Read the rest of this entry »

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I’m told you need original content for your website?

  • Written by John Klaphake
  • Posted 18 January, 2011 at 5:33 pm

I’m constantly amused by the number of  web design and developer sites I go to, where wearing their expert status hat, they pontificate to us mere mortals that you need to have original content on your website. And that’s as far as their advice goes. Period! Read the rest of this entry »

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Promise and fulfillment

  • Written by John Klaphake
  • Posted 4 January, 2011 at 3:15 pm

In a previous blog I talked about promise and fulfillment and I thought because it was so important to the user experience we should talk about it in a bit more detail. Read the rest of this entry »

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Why are Website Owners so Fixated on Search Engine Optimisation (SEO)?

  • Written by John Klaphake
  • Posted 15 October, 2010 at 6:14 pm

For the life of me I just can’t understand it! Why are so many website owners fixated about appearing high in search engine rankings as though it’s going to be the biggest determinant in their online success? Read the rest of this entry »

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