Can websites increase the bottom line?

Today MYOB stuck it’s neck and suggested that if all local businesses had a website the New Zealand economy would grow by by at least 5%. What will they be thinking up next! Having been involved in the Internet and website development for 15 years this is not news to me. What surprises me is that they still actually have to say this. Read the rest of this entry »

Website audits and the value of free

Over the past couple of months I’ve been reflecting and analysing on the number of web developers and designers offering free website audits. I am simply staggered by the number. Why were so many designers and developers flaunting themselves on every street corner of the Internet offering free website audits? Read the rest of this entry »

Keeping up the Pretense – Pretending to be a Multinational Corporation

We all know that whenever anyone comes to your website for the first time you start with zero credibility and zero trust. You’ve got a hell of a job ahead of you to build that trust and credibility if you are to establish a relationship in which you can “sell”. What surprises me is the extent some website owners go to tell big fat porkies (lies) about the size of their business. Read the rest of this entry »