Online Marketing and Internet Strategy Services

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website and seo audits

A website and SEO performance analysis will give you the information required to understand the roadblocks that prevents your site from performing well and generating the results that you want. After completing a website and seo audit I will provide you with a prioritised action plan that will summarise the things that you can immediately do.

online competitor analysis

Everyone has competitors and understanding what they do and how they position themselves, not only on their websites, but also in the search engines, is important if you wish to maximise the returns to your business.

landing page optimisation

Understand why one page will outperform another, even if both pages seek to do the same thing. How a page is designed, including its written content can have a marked outcome one which converts the most. However, without online testing you will never know this!

online testing

By developing two or more alternating landing pages we can test which performs the best by generating more conversions.

traffic generation and seo

Generating traffic and search engine optimisation is a fundamental starting point in optimising online conversion. By understanding your market profile and demographics better channel marketing can occur thereby increasing overall conversion rates.

email marketing

Email marketing, when done correctly, can greatly add to the bottom line of an organisation. By understanding the channel and the sequences, email marketing has proved to generate a healthy return on investment.

pay per click advertising

Pay per click advertising can be an ideal way to explore new markets and tap into market niches to drive traffic to specific landing pages.

monitoring and reporting

Monitoring and reporting is a fundamental requirement if sound and viable marketing decisions are to be made. Monmitoring results is the basis upon which you can understand what are the best performing pages on your site and those requiring more attention.

social media strategies

Social media is not another place for businesses and organisations to market, but provides the opportunity to listen, understand and engage with those who are likely to buy your products or services.